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Successful B-to-B professional services firms trust Proactive Marketing to transform their marketing ambitions into reality. Our clients get to spend time on what they do best — banking, finance, lawyering, consulting, accounting, advising — while we clarify, implement and manage the marketing tools and processes essential for sustainable growth.
Why do clientshire you?
Your firm's services are a commodity, so understanding why clients choose it over the competition provides the foundation for growth. We conduct external and internal due diligence to derive the essence of your firm’s unique personality and value drivers, then build compelling, consistent messaging and successful marketing programs.
How do you attractnew business?
Top line revenues are great. Profitable revenues are better. We strategize with your firm’s key members to clarify business goals then create and implement a marketing and communications plan in alignment with your budget and team's skillsets.
Who’s responsiblefor prospecting?
Everyone in your firm contributes to successful business development and client retention. We work with senior management to define BD goals for individuals and departments, create BD plans with accountability features, and provide coaching and training - all with an eye to optimizing everyone's ROTI (Return on Time Invested) in BD activities.
What does yourfirm look like?
In this age of information overload, concise, attractive websites and marketing assets cannot be over-rated. Whether your firm needs a full compendium of digital and print marketing assets or a short list of collateral, we are your architect, writer and project manager.
Proactive Marketing has turned 21! I remember turning 21 like it was yesterday....
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