Strategic Branding

Impressions Matter

Your firm’s corporate brand communicates why your clients hire you instead of the competition. From names to websites, elevator pitches, LinkedIn posts and beyond, consistent messaging and on point imagery are the keys to enduring corporate brands.

Strategic Branding Components


  • Rebranding existing companies
  • Branding new companies 
  • Branding newly merged companies

Value Proposition

  • How your firm delivers successful outcomes
  • Team's thought leadership
  • When clients/prospects should call 
  • Success stories / results


Manage graphic & web designers to produce:
  • Logos
  • Websites
  • Advertisements 
  • Print & Digital Marketing Materials


  • Overarching firm description
  • Unique divisions
  • Tag lines
  • Clear and concise copy for all applications

Capturing the Essence of

People & Processes

Proactive Marketing creates lasting corporate brands for professional services firms through a time-proven due diligence process:

Thorough internal and external due diligence to gather input from team members, clients and referral sources
Competitive analysis and SWOT analysis
Brand strategy meeting with stakeholders 

Let’s Get Creative!